54% - of all brides who rank video as one of the top 10 most important services BEFORE the wedding.
79% - of all brides who rank video as one of the top 10 most important services AFTER the wedding.

23% - of all brides who rank video as one of the top 5 most important services BEFORE the wedding.
42% - of all brides who rank video as one of the top 5 most important services AFTER the wedding.

41% - of brides who had a professional videographer rank video as one of the top 5 most important services BEFORE the wedding.
59% - of brides who had a professional videographer rank video as one of the top 5 most important services AFTER the wedding.
94% - of brides who had a professional videographer rank video as one of the top 10 most important services AFTER the wedding.

49% - of brides who had a family member or friend videotape said they would use a professional if they had it to do over.
60% - of brides who had no video done wish they had in hindsight.

79% - of brides after their wedding agree that future brides should at least consider a professional videographer.
95% - of brides who used a professional videographer agree that future brides should consider a professional videographer.

"The survey, commissioned by WEVA International, was conducted between January 27-February 5, 2003 by Breakthrough Marketing, Inc. Many of the results may seem intuitive to a dedicated professional videographer. However, the new survey provides the results in a quantifiable form."

"Results of this national survey, conducted by Breakthrough Marketing, Inc., are based on telephone interviews with 453 brides who were married in 2002. For results based on the total sample of brides, there is a 95% confidence factor that the margin of sampling error is plus or minus 4.75 percentage points. Breakthrough Marketing, Inc. (Des Moines, IA), are consultants to the wedding industry who regularly research the attitudes and buying patterns of brides, as well as industry trends among specific wedding services. "